Privacy Policy
Last updated: 22 May 2026
This Privacy Policy explains how Valorant K9 Academy Ltd collects, uses, stores and protects your personal information when you use our website, contact us, create an account, join our Academy, use social login, make a payment, book training, or communicate with us.
Our website is: https://www.valorantk9.co.uk/
Valorant K9 Academy Ltd is a company registered in England and Wales.
Company number: 13375618
Address: Redlake House, Unit 29A, Mandale Park, Durham, DH1 1FQ
Email: help@valorantk9.co.uk
Phone: 0191 925 0511
For the purposes of UK data protection law, including the UK GDPR and the Data Protection Act 2018, Valorant K9 Academy Ltd is the data controller for the personal information we collect and use.
1. What personal information we collect
We may collect and use the following types of personal information.
Contact and enquiry information
When you contact us through the website, by email, by phone, through social media, or in person, we may collect:
your name;
email address;
phone number;
message details;
enquiry details;
any information you choose to send us about your dog, training needs or circumstances.
Account and membership information
If you create an account, join the Academy, purchase a membership, or access member-only content, we may collect:
your name;
email address;
username;
password details in encrypted form;
membership level;
subscription status;
order history;
account activity;
login history;
membership cancellation or renewal details;
communication preferences.
Social login information
If you choose to register or log in using Apple or Google through Nextend Social Login, we may receive information from the social login provider, depending on what you choose to share and how your provider account is configured.
This may include:
your first name and last name;
email address;
profile image or avatar;
a unique social account identifier;
authentication token or access token used to verify your login;
limited technical information needed to complete the login process.
We use this information to create your account, log you in securely, connect your social login to your website account, and help you access your membership or purchased content.
We do not receive your Apple or Google password.
We do not use your Apple or Google account to post content, access your private files, access your contacts, read your emails, or use your data for purposes unrelated to your Valorant K9 Academy account.
Apple login
If you choose to use Sign in with Apple, Apple may allow you to share your name and email address with us, or you may choose to hide your email address using Apple’s private email relay service.
If you use a private relay email address, we will use that email address to communicate with you about your account, membership, purchases, training services or enquiries.
Google login
If you choose to use Google login, Google may provide us with basic profile information needed to identify you and create or access your account. This usually includes your name, email address and profile image, depending on your Google account permissions.
We only use Google login data for account creation, login, security, account management and providing access to the services you have requested.
Payment and transaction information
If you buy a membership, service, product or training package through our website, your payment may be processed by Stripe, PayPal or another payment provider made available at checkout.
We may collect or receive:
your name;
email address;
billing address;
order details;
payment status;
transaction reference;
subscription status;
refund information;
limited payment details such as card brand, expiry date or last four digits where made available by the payment provider.
We do not store your full card number or full payment security details on our website.
Stripe and PayPal process payment information in line with their own privacy policies and legal obligations.
Dog training and service information
When you enquire about or use our dog training services, we may collect information relevant to the training service, such as:
your dog’s name, breed, age and training history;
behaviour concerns;
training goals;
safety considerations;
booking details;
attendance details;
progress notes;
communication between you and our trainers;
relevant incident, welfare or safeguarding information where necessary.
Some of this information may relate to your home life, lifestyle, family situation or safety considerations. Please avoid sending sensitive personal information unless it is relevant to your enquiry or training service.
Marketing and communication information
If you sign up to receive updates, join a mailing list, request information, or interact with our marketing, we may collect:
your name;
email address;
phone number;
marketing preferences;
email engagement information, such as opens and clicks;
unsubscribe preferences.
You can opt out of marketing emails at any time.
Reviews, testimonials, images and social content
If you leave a review, provide a testimonial, tag us on social media, send us photos or videos, or give us permission to use content, we may process:
your name or social media username;
your review or testimonial;
your dog’s name;
images or videos you provide;
comments, messages or social media interactions.
We will not intentionally publish identifiable images or videos of you without your permission.
Technical and website usage information
When you use our website, we may collect technical information such as:
IP address;
browser type;
device type;
pages visited;
date and time of visit;
referring website;
cookie preferences;
login activity;
security logs;
checkout activity;
approximate location based on IP address.
This helps us keep the website secure, understand how it is used, manage accounts, improve performance and prevent fraud.
2. How we collect your information
We collect personal information when:
you complete a contact form;
you email, call or message us;
you create an account;
you log in using Apple or Google;
you buy a membership, service or product;
you use the Academy;
you book or attend training;
you join our community spaces;
you interact with us on social media;
you leave a review or testimonial;
you accept, reject or manage cookies;
you browse or use our website.
We may also receive limited information from third parties, such as payment providers, social login providers, booking systems, email systems, analytics tools and website security tools.
3. How we use your personal information
We use your personal information for the following purposes.
Purpose Type of data used Lawful basis
Responding to enquiries Name, email, phone, message details Legitimate interests / steps before entering a contract
Providing dog training services Contact details, training notes, dog-related information, booking details Contract / legitimate interests
Creating and managing accounts Name, email, username, account activity Contract
Providing Academy membership access Account details, membership level, payment status, usage information Contract
Processing payments and subscriptions Order details, billing details, transaction information Contract / legal obligation
Managing refunds, cancellations and customer support Account, order and communication details Contract / legitimate interests
Social login through Apple or Google Name, email, avatar, provider ID, authentication token Contract / legitimate interests
Website security and fraud prevention IP address, login activity, payment activity, technical logs Legitimate interests / legal obligation
Sending service messages Email, account status, order details Contract / legitimate interests
Sending marketing where allowed Name, email, preferences Consent / legitimate interests
Improving the website and services Website usage, feedback, enquiries Legitimate interests / consent where cookies require it
Complying with legal, tax and accounting duties Order records, invoices, payment records Legal obligation
Protecting animal welfare, public safety or legal rights Relevant enquiry, training, incident or communication details Legal obligation / legitimate interests / vital interests where appropriate
Handling complaints or disputes Communications, order history, service records Legitimate interests / legal obligation
4. Social login with Apple and Google
We use Nextend Social Login to allow users to register and log in using Apple and Google.
When you choose social login, you are sent to the chosen provider to authenticate your identity. The provider then sends limited information back to our website so we can create or access your account.
Depending on the provider and your settings, this may include your name, email address, avatar, unique social account ID and an authentication token.
We use this data to:
create your website account;
log you in securely;
connect your Apple or Google account with your Valorant K9 Academy account;
reduce the need for a separate password;
manage membership access;
protect against unauthorised access.
We do not sell social login data.
We do not share your account information with Apple or Google except where technically necessary to complete authentication, verify your identity, maintain account security or comply with legal requirements.
If you disconnect your Apple or Google account from your provider settings, this may stop future social login access, but it does not automatically delete your Valorant K9 Academy website account. To request deletion of your website account, please contact us at help@valorantk9.co.uk.
5. Payments through Stripe and PayPal
We use third-party payment providers such as Stripe and PayPal to process online payments securely.
When you make a payment, you may be asked to provide payment information directly to Stripe, PayPal or the payment provider shown at checkout. These providers may process your payment information, billing details, transaction details, fraud prevention information and other information needed to complete the payment.
We may receive confirmation of your payment, transaction reference, subscription status, refund status, order details and limited payment information.
We do not store your full card details on our website.
Stripe and PayPal may process your personal information as independent controllers for some activities, such as fraud prevention, compliance, regulatory checks and their own legal obligations. You should also read their own privacy policies when using their services.
6. Who we share your information with
We may share personal information with trusted third parties where necessary to run our business, provide our services, operate the website, take payments or comply with the law.
This may include:
website hosting providers;
WordPress, WooCommerce, membership and security tools;
Nextend Social Login;
Apple and Google, where you use social login;
Stripe, PayPal and payment processors;
email and communication providers;
analytics and cookie consent providers;
accountants, bookkeepers and professional advisers;
IT support and website developers;
social media platforms if you interact with us there;
insurers, legal advisers or dispute resolution providers;
law enforcement, regulators, courts or public authorities where required;
animal welfare or public safety authorities where we reasonably believe disclosure is necessary.
We only share personal information where there is a lawful reason to do so.
7. International transfers
Some of the third-party services we use may process personal information outside the UK.
Where this happens, we expect appropriate safeguards to be in place, such as adequacy regulations, standard contractual clauses, approved transfer mechanisms or other protections required by data protection law.
8. How long we keep your information
We only keep personal information for as long as necessary.
Typical retention periods are:
Type of information Typical retention period
Contact form enquiries Up to 2 years after the last contact, unless you become a customer
Customer and training records Up to 7 years after the end of the customer relationship
Account and membership information While your account is active, then for a reasonable period after closure
Order, invoice and payment records Usually 6 years after the end of the relevant financial year
Social login data While your account remains active or until it is disconnected/deleted
Marketing data Until you unsubscribe or withdraw consent
Cookie consent records For a reasonable period to evidence your preferences
Website security logs Usually up to 12 months, unless needed for security or legal reasons
Complaints, disputes or incident records Up to 7 years or longer if legally necessary
We may keep limited information for longer where required for legal, accounting, tax, insurance, safeguarding, animal welfare, dispute resolution or regulatory reasons.
9. Marketing
We may send you marketing emails if:
you have signed up to receive them;
you have bought from us and we are sending information about similar services;
we have another lawful basis to contact you.
You can unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting us at help@valorantk9.co.uk.
We will still send important service messages where needed, such as account emails, order confirmations, membership notices, booking updates, payment reminders, security alerts or changes to our terms.
10. Cookies Policy
This section explains how we use cookies and similar technologies.
Cookies are small files placed on your device when you visit a website. Some cookies are needed for the website to work properly. Others help with analytics, marketing, security, social login, payments or user experience.
The ICO expects websites to provide clear cookie information and to obtain consent before setting non-essential cookies. Essential cookies do not usually need consent, but users should still be told about them.
11. Types of cookies we use
Strictly necessary cookies
These cookies are needed for the website to function. They may be used for:
logging into your account;
keeping you signed in;
managing your shopping cart;
processing checkout;
remembering cookie choices;
enabling secure Apple or Google login;
protecting the website from fraud or unauthorised access.
These cookies cannot usually be switched off through our cookie banner because the website needs them to work.
Social login cookies
Nextend Social Login may use a strictly necessary cookie called SESSnsl during the Apple or Google login process.
This cookie helps link your login request with the response from Apple or Google, protects against forged requests, and allows the website to redirect you back after authentication. It does not store your personal profile information and is only used for the login process.
Payment cookies
Stripe, PayPal or other payment providers may use cookies or similar technologies during checkout to:
process payments;
prevent fraud;
remember payment preferences;
confirm payment status;
secure the transaction.
These may be essential where needed to complete a payment or protect against fraud.
Analytics cookies
If enabled, analytics cookies may help us understand how visitors use the website, which pages are popular, and how the site can be improved.
Analytics cookies should only be used where you have given consent, unless they are configured in a way that does not require consent under applicable law.
Marketing and social media cookies
If enabled, marketing or social media cookies may help us understand the performance of campaigns, show relevant adverts, or allow social media features to work.
These cookies may be set by third parties such as Google, Meta, TikTok, YouTube or other platforms if those tools are active on the website.
These cookies should only be used where you have given consent.
Functional cookies
Functional cookies may help remember choices you make, such as settings, preferences or user experience features.
12. Cookie table
The exact cookies used on the website may change depending on the plugins, payment providers and tools active at the time you visit.
A cookie scan should be completed before publishing this policy so the final table can be checked against the live website.
Cookie / provider Purpose Type Duration
WordPress login cookies Account login, authentication and admin/session security Strictly necessary Session or limited period
WooCommerce cart/session cookies Basket, checkout and order processing Strictly necessary Session or limited period
Membership/account cookies Member login, Academy access and account management Strictly necessary Session or limited period
Nextend Social Login / SESSnsl Secure Apple or Google social login authentication Strictly necessary Temporary/session
Cookie consent tool Stores cookie preferences Strictly necessary Usually 6–12 months
Stripe cookies Payment processing, fraud prevention and checkout security Strictly necessary / payment security Set by Stripe
PayPal cookies Payment processing, fraud prevention and checkout security Strictly necessary / payment security Set by PayPal
Google Analytics, if enabled Website analytics and performance measurement Analytics Set by Google
Google services, if enabled Login, analytics, advertising, embedded content or security Functional / analytics / marketing Set by Google
Apple login Sign in with Apple authentication Strictly necessary when used Set by Apple / browser session
Social media platforms, if enabled Embedded content, sharing, adverts or campaign measurement Marketing / functional Set by provider
13. Managing cookies
When you first visit our website, you may be shown a cookie banner allowing you to accept, reject or manage non-essential cookies.
You can also control cookies through your browser settings. Most browsers allow you to block cookies, delete cookies or receive a warning before cookies are placed.
Blocking essential cookies may stop parts of the website from working properly, including login, checkout, membership access and social login.
14. Your data protection rights
Under UK data protection law, you may have the right to:
ask for a copy of your personal information;
ask us to correct inaccurate or incomplete information;
ask us to delete your information;
ask us to restrict how we use your information;
object to certain uses of your information;
withdraw consent where we rely on consent;
ask for your information in a portable format;
complain to the Information Commissioner’s Office.
To make a request, contact us at:
help@valorantk9.co.uk
We may need to verify your identity before responding to a request.
15. Deleting your account
If you would like your website account deleted, please contact us at help@valorantk9.co.uk.
Deleting your account may remove access to Academy content, membership features, order history and member benefits.
We may still need to keep limited information where required for legal, tax, accounting, security, dispute, animal welfare, public safety or legitimate business reasons.
16. Security
We take reasonable steps to protect your personal information from loss, misuse, unauthorised access, disclosure, alteration or destruction.
This includes using secure systems, access controls, password protection, website security tools and trusted third-party providers.
No website or online service can be guaranteed to be completely secure, so please take care when using the internet and keep your login details safe.
17. Children’s privacy
Our website, Academy and services are not intended for children under 13.
If a young person uses our services, bookings, payments and account management should be handled by a parent, guardian or responsible adult.
If we become aware that we have collected personal information from a child without appropriate consent, we will take reasonable steps to delete or manage that information appropriately.
18. Special category information
Please do not send us sensitive personal information unless it is relevant and necessary.
Sensitive personal information may include information about health, disability, ethnicity, religion, political beliefs, sexual orientation or other protected information.
If you choose to provide sensitive information because it is relevant to training, accessibility, safety or welfare, we will only use it where necessary and where we have a lawful basis to do so.
19. Links to other websites
Our website may contain links to third-party websites, social media platforms, payment providers or external resources.
We are not responsible for the privacy practices of those websites. You should read their privacy policies before providing them with personal information.
20. Embedded content and social media
Pages on our website may include embedded content or links from third-party platforms, such as YouTube, Instagram, Facebook, TikTok or other social media platforms.
Embedded content from other websites behaves in the same way as if you visited that website directly. Those platforms may collect information about you, use cookies, track your interaction with the embedded content, or link your activity to your account with that platform.
21. Complaints
If you are unhappy with how we handle your personal information, please contact us first so we can try to resolve the issue.
Email: help@valorantk9.co.uk
You also have the right to complain to the Information Commissioner’s Office.
Website: https://ico.org.uk/
Phone: 0303 123 1113
22. Changes to this policy
We may update this Privacy Policy from time to time.
When we make changes, we will update the “Last updated” date at the top of this page. If we make significant changes to how we use personal information, we may also notify users by email or through the website where appropriate.